How to Shop for Men's Clothing

Legend has it that men dislike shopping for clothes but I don't agree with that. I think men are happy to do their own shopping once they learn how to do it efficiently so they can get on with life. They don't want to spend their Saturday afternoons shopping, and I don't blame them.

In my opinion, there's no reason for a man's clothes shopping to require much more than two hours a year unless he wants it to. As with most things, the key is get a proper foundation in place. Once that's done, buying a season's garb is principally a matter of picking up the phone or writing a couple of emails. Of course, there are worse things than a morning walking around the 7ème Arrondissement in Paris and browsing at Arnys.

Shopping is simplest when you don't have to think about where to shop. For example, for most of the first half of my life, I, like many American men, did essentially all my shopping at Brooks Brothers. The problem with that approach is that there are very few places that can serve as a single source any longer (including Brooks Brothers and the mens' sections of department stores with one or two possible exceptions in Manhattan). There may be a life-long U.S. partner among the stores in Esquire's list of the best men’s specialty stores if one is close by. But most men will have to use several providers.

Men's clothing providers tend to specialize in shoes, tailored clothing, shirts or haberdashery (some shirtmakers are also great haberdashers but more often the two are a separate category). Though specialists usually dabble in other categories, they tend to do a great job in only their primary area. That means each man may need a source for shoes, one for suits, a third for shirts and perhaps a fourth for everything else.

The benefit from having established providers comes when it's time to shop. Men who want to spend only the minimum necessary time need do little more than see their tailor (that's Rubinacci's location in London to the left) twice a year to confirm the fit of that season's clothes and select swatches for delivery in six months. Shoes and shirts can be ordered with emails specifying the styles and colors. A periodic visit to an online haberdashery source like Ben Silver or Kabbaz-Kelly will take care of any remaining needs.

Spring and Fall
Just as seasonal clothes arrive in the stores before the season begins, bespoke clothing must be made in advance of each season. For example, I order my clothing for cool weather each Spring and in the Fall I order warm weather gear. When the clothes are ready the season then is just around the corner.

Ready to wear items follow a similar pattern and you may even be able to shop last season's sales while you're taking care of the coming season's necessities.

Finding Sources
The hard part is finding a set of relationships that satisfy. New bespoke and made to measure sources require a lot of trust, and it takes months before a man knows if his faith is going to be rewarded (as I've written elsewhere, the only time to have new clothes made is when you don't yet need them). Reputation helps, but personal recommendations are even more important when, as I've learned on more than one occasion, a great reputation sometimes lags behind a more ordinary reality.

Spend a year establishing relationships with a set of providers and there'll be no more reason to dislike shopping.