My friend Noah, the manager at the Crocker Galleria location of A Shine and Co., was kind enough to let me photograph him as he shined a pair of shoes the other day.
The process begins with wetting a toothbrush and scrubbing any dust out of the welt. The shoes are Edward Green Cardiffs in Edwardian Antique (from Leather Soul in Honolulu). I don't usually wear bluchers with a suit, but sometimes you have to bend the rules to get a shine.
After the shoes are clean, Noah puts on layers of polish. This particular pair didn't need conditioning so he's using neutral Lincoln wax.
Noah brushes the shoes after each layer of polish. Shoes like polish after every second wearing, and I'm getting three coats today.