About You

The recent survey that more than 200 of you were kind enough to take will help quantify ASW's value proposition for advertisers much better than was possible before and I thank you for that. The survey was conducted by SurveyMonkey.com for a project funded and organized by Blogads.com, which represents 1300leading American blogs.

In aggregate, you reported being younger than I'd have guessed. 72% said of you said you are between 21 and 45 years of age. Consistent with that, 28% of you said you live alone and another 28% live with just one other person. Unsurprisingly, 98% reported being male.

You're also, as suspected, fairly affluent. The median reported income was in the $90,000-$120,000 band and 8% of you reported incomes in excess of $500,000 annually. 24% own three or more cars and you spend money on travel and liquor. Advertisers like that.

Finally, in addition to an interest in dress, you've got better hygiene. 64%% of you claimed to floss regularly, compared to only 21% of the general population, at least that part of it measured by the British Dental Health Foundation. Keep up the good work!