Hickey Freeman opened its third company store a few weeks ago, in the Four Seasons Hotel complex on Market Street in San Francisco. The American suit maker's new store follows two Manhattan outlets and is to be followed in turn by a Chicago location this year.
I haven't owned any HF clothing since I was a young man but I've kept a soft spot in my heart for the brand. And you can see why from the display of clothes for boys. It almost makes me wish I had a child the right age for that stuff. Almost, but not quite.
I was a little disappointed in the selection. I know the company makes some great looking tweed suitings but what was evident instead were the same racks of year-round clothing that they sell at Nieman Marcus. But I guess I can't blame them for stocking what sells, and there was a good looking seersucker in the store window.
I wish the new store well and I'll definitely be back to window shop. Turns out there's a delightful little cream puff store a few doors away that's also nice to window shop.