Ralph Lauren had some good ideas for the U.S. Olympic team's clothes this year, with one notable exception that, to my mind at least, devalues the entire effort. And that's the over-sized polo pony that claims equal billing with the Olympic symbol on each ensemble.
I mean, there were so many ways that the company can profit from its sponsorship. Did it really need to put a logo on the clothes? I mean, why stop there? A big "Polo" across the back would have added some more visibility.
Totally tasteless behavior, in my opinion, from a company that has been usually been numbered among the more tasteful players of the branding game.