Photo: Scabal
Some time last Fall I posted a second annual reader questionnaire that some 800 of you took the time to fill out. Sadly, as these Internet things sometimes go, the sponsoring company seems to have disappeared, without ever building a link that would let me see the data.
So I spent some time looking for a replacement source of information and found an advertiser-supported site that collects site demographics. Like so much of life, the site represents a tradeoff. It is not as detailed as the reader surveys, but readers do not have to spend time filling out questionaires either. Most importantly, I can see the data, which I had promised to share.
I'm proud that A Suitable Wardrobe is read around the world. 29,000 readers visited roughly 100,000 times in January. 59% of the readers were from the United States, and 41% were from elsewhere, with the largest part of those, 9% of the visitors, coming from the United Kingdom. Taken as a whole, Western Europe is by far the largest readership cluster outside the United States.
Roughly 12,000 ASW readers visit regularly, making 85% of the visits. A hard core 2% are here more frequently than every day, and god bless you every one.
62% of the readers are male, which leaves 38% who are either here by accident or because they know a male whose dress could use a change for the better. 77% are college educated and 70% of you are older than age 35. Perhaps most interesting, 87% of you have no children at home, which may explain how you can make classic men's clothing a priority in your life.
Finally, the domains displayed by the third of you who read ASW on office computers are overwhelmingly from organizations that still respect the suit: government offices, consulting firms, and finance organizations. Surprisingly, there are a lot of university domains as well.
I hope these dry statistics are as interesting to you as they are to me, and I welcome your feedback on how to make the site more interesting and useful to you generally. I'll do my best to be responsive.
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11 comments:
Just to let you know, I like to read you and I am a women, 38 years old, from Paris, with 2 childs... my husband read you sometimes to.
Before reading you, I allaways wore square pocket with my pant suit (if they have breast pocket) and sometimes I sew shirt for my husband...
I find your blog informative and I enjoy reading it everyday.
Miaaa
PS : please, pardon my poor english...
Actually, I'm here as a woman who brings elements of menswear into my own dress, not because I'm trying to dress another man.
Yesterday's photo of Marlene is a reminder that women can be classy in menswear.
I was really sorry to hear that the firm was gone and data were lost. I was looking forward to the results. But these tidbits, though general, were interesting. I like this site a lot and have been reading it daily since late 2006. Your site is actually one I look forward to everyday.
Just one request, could you do an article on Holland and Sherry some time? I look at their site to day dream.
Thanks for all of your work.
Bob
21, male, Rhode Island School of Design.
Hello, I'm a regular reader, I'm a 25 year old British Woman. My reading this has nothing to do with any man in my life, I just find it fascinating.
Another female reader here. I wear a tailored suit everyday and can apply at least some of your advice to my own wardrobe. There isn't much out there about women's tailored clothing.
You may be very pleased to know. In today's Sunday Times (in the UK), in its Culture supplement; on it's article "The Top 100 Blogs".... and there you are, under the 'Style' sub-section: A Suitable Wardrobe. Bravo, my dear chap.
You see? Quality will always out eventually!
I am a 60 year old financial professional from Tacoma, WA in the US. I enjoy reading your blog every day since I have an interest in classic menswear. I find your blog informative and entertaining. Thanks for the great work.
Barry
I am a 15 year old boy in NYC. Your blog helped inspire my love for clothing.
Well, since we're all sharing, 39 year old CFO from Southern California. I do read from the office, but am in the side who does not require a suit. I wear one anyway. Keep up the good work.
I'm a 19 year old engineering student in Italy. This blog has inspired my dream to get those bespoke shoes one day (in 5-10 years, I expect, if the shoemarker is still alive).
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