Among the more interesting retail establishments I have seen recently is a specialty shop called Newt at the Royal, an attractive space in The Royal Hawaiian hotel that is filled with Panama hats and Newt's own make Aloha shirts.
Short-sleeved, square tailed, collared and printed in local motifs, the Aloha shirt has been considered the equivalent of a jacket and necktie in Hawaii since the 1960's . The muted print of the best shirts comes from printing the reverse (inside) side of the cloth. And though the word tradition is not completely appropriate for a custom instituted only fifty years ago, in their role as aloha attire the shirts are worn outside of dark trousers.
Newt's $75 aloha shirts are printed and sewn by the company and can be found only at the firm's two retail locations (the other is in the Hilton Hawaiian Village) as well as online.