In our world of instant access to information, Smith and Co (Woollens) barely exists. There is little information about the company or its products available online. It has a London office in a basement near Savile Row, and owns W. Bill's, the fabric house known for its amazing selection of tweed, and which is also located in a (different) basement near the Row.
Now this would hardly be worth mentioning except that Smith's produces some of the most interesting cloth available to the bespoke tailoring trade. I took delivery of a suit in their Solaro mid-weight this spring, have the pictured blue/gray high twist 11 ounce Finmeresco on the way, and the cloth for a third, a mid-gray cut length of their 15 ounce Whole Fleece, is sitting at Davies & Son in London.
That there is something called Whole Fleece says a lot about Smith Woolens. Whole Fleece is a cloth made the way cloth was made before the Supers came along. Instead of removing all the fine wool from a shearing to make a modern light-weight, and I mean that in more than one sense of the word, cloth, Smith wove the entire fleece into something far more beautiful - substantial but soft cloth with a great hand. And instead of producing a book of twenty varieties, Smith offers the four plain weaves in the typical British palette in the second photo: mid gray, dark gray, charcoal and navy solids.
The next time a table laden with fabric books is at hand, ask to see the Smith's.