Tuesday, January 19, 2010

Finally - the ASW Online Haberdashery


Well there is a lot of work yet to be done, but the first iteration of the ASW online haberdashery is finally up should you care to take a look at it. Mind you, there are only about three dozen products live rather than the hundred that are on the shelves. And neither the knitwear nor the shoes have arrived yet. But mighty oaks from little acorns grow, or so they say. We will be adding products almost daily.

The ASW store will never be a full line men's store because it will not offer tailored clothing or dress shirts, both of which should in my opinion be made for the individual. Instead it focuses on accessories from some of the world's best makers. There are sixfold neckties from E&G Cappelli of Naples and scarves, neckerchiefs, bow ties, and cashmere, silk knit and grenadine neckties from Michael Drake. When it is all photographed the selection of Simonnot-Godard's linen and cotton handerchiefs and squares will to the best of my knowledge be unequalled in the online world. There are also or soon will be exquisite silk ascots and squares from Cravate Royale, very well priced lined sixfold neckties from Vanners Silks, linen sweaters from Inis Meáin Knitting Company, boxcloth and barathea braces with the modern version of gut ends from Albert Thurston and an inventory of shoes from Gaziano & Girling.

Still to come over the course of 2010 are precious metal cufflinks and dress sets, cashmere knitwear, hats and caps and a line of warm weather polos.

The business side of the store will also be evolving. Standard shipping is free in the continental United States. Some countries may assess VAT upon delivery but we never charge sales tax or VAT on purchases. What's more, the U.S. Postal Service's Priority Mail provides a cost-effective international delivery without the handling charges of UPS and FedEx, though when you need faster delivery those alternatives are available. Finally, we currently accept PayPal and will be adding other forms of checkout as soon as we can find the time.

Click on the title of this post to visit the store. I thank those of you who have been ordering things by email these past months as we struggled to get things working, and I look forward to hearing your feedback once you have had the chance to look us over.

15 comments:

Panagiotis said...

Congratulations on your online shop, Will!

Very beautiful stuff in there! Out of my price range but it's nice looking at them anyway.

The Sluice Box said...

It's wonderful to have your new store as an option, especially in light of your well-honed taste and judgment. Congratulations.
-Aaron

Rob said...

Where is the link to the shop?

Sartorial Vancouver said...

Finally! And of course, congratulations on getting to this point.

Will said...

Rob, the headline of the post is the link.

NaturalShoulder said...

Congratulations Will.

Can you provide any more information about the polo shirts you will be offering?

JoshTheCanadian said...

Congratulations Will, the store looks beautiful, and I look forward to picking a few of these items up.

Hal said...

I hope your new venture brings you loads of joy and, of course, success.

I tried to order a couple of pocket squares but got the message you'r not delivering to Spain. I'd have liked to have ordered the three-fold cashmere tie with a gray ground as well, but it's just too short. May I put in a plea for 150 cm ties always assuming you are going to include Europe in your operations

Hal

Bob said...

I like the green spotted pocket square very much Will. When are you having a sale?

brett.peace said...

Congratulations!

Mike said...

Congratulations, Will!

Best of luck!

Mike

JDelage said...

Will,

Why not add the brand of the maker? Often those are a strong selling point by themselves, e.g., Drakes.

For what it's worth, your pricing seem to be in line with brick & mortar luxury stores in Paris (I bought yesterday a Drakes neck square at Old England, and the normal price is 190 Euros).

Best of luck,

JD

SMII said...

Shame "pointu" are offered vis ASW.

Cheers

JC said...

Great. I like the suggestions such as with which color jackets the ties will be or traditionally have been effective. Can't wait for the shoes, and payment method other than paypal.

Levi said...

Congratulations, Will!

Everything looks fantastic, and my remote Canadian home ensures that I'll be a faithful customer.

 
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