I wrote last year that I liked Bresciani's cotton socks. That was the first time the firm came onto my radar, and my thoughts turned to them again this spring in anticipation of warm weather.
Well, great minds must have been thinking alike because I received a package from said firm the other day containing three pairs of socks and a card suggesting that I might write about them. Now such bold approaches are rarely effective, most particularly the ones from junior public relations people who offer me tee shirts printed with obscure sayings. But I had just purchased the striped socks in the top photo and was contemplating a pair of silk evening hose in scarlet (who could not be predisposed to think positive things about a men's hose maker that offers scarlet silk evening socks? And in an over the calf length that may not require sock suspenders!). So after I opened the package I resolved to give Bresciani its reward.
There may well be other even more obscure sock makers whose products I would appreciate if they were called to my attention, but Bresciani has in a short time achieved a place in my sock drawers that is surpasses Marcoliani, another Italian maker but one that has never sent me unsolicited socks. The company needs only another million or two men of similar mind to achieve its rightful place in the world.
Thursday, May 6, 2010
Photos: Kabbaz Kelly