The Japanese are well-known for their black suits, and of course their name for the suit is a Japanese pronunciation of Savile Row. Well, some genius in BMW marketing made this connection and that company has elected to introduce a special edition mini into the Japanese market called the Savile Row. Naturally, it is painted black.
According to autoblog there will be 100 of these made and they will list for ¥3,100,000 ($35,028 U.S.). That's a premium of about ¥400,000 ($4,519 U.S.) over the standard Mini, or about the cost of a bespoke suit. Cute.
Thanks to car-lover Aaron for sending me the link.
Sunday, July 11, 2010
Posted by Will at 7:00 AM