Wednesday, October 27, 2010
Perhaps the most esoteric product I have seen announced but nonetheless one that combines two items on many a man's fantasy wish list is the Ferrari-specific in-car cigar humidor that is a joint effort of Cohiba, the Cuban cigar brand, and the car-maker.
Tested to require no installation on the F430 and 599GTB, and visually compatible from the rubber tire bumpers on the sides to the similarly styled included cigar pouch, the Ferrari in-car humidor was presumeably some product manager's good idea of how to get a little publicity because I doubt if many of them have been sold (for one thing, in the United States at least Ferraris are usually red or sometimes black but rarely yellow - Lamborghinis are yellow).
Of course, U.S. ideas about Ferrari color are fairly irrelevent to this particular offering as the inclusion of a dozen Cohiba Siglo VI cigars means the humidor package is illegal here. But at Ferrari stores outside the USA the price is the currency equivalent of $885 including those Siglos which which would cost a quarter of that price separately. The car is about $500,000 extra.
Truly a gift for the man who has everything, including citizenship in another country.