Two ladies in the workshop of Finollo, the Genoa, Italy haberdasher that may be the most expensive shirtmaker in Europe but is certainly one of the best, embroider otherwise solid-colored neckties to order. It takes about twenty minutes to add a sailboat, a ladybug or yachting flags with the wearer's initials.
The ties are made by hand, with a very thin lining and no keeper of any kind. The embroidery is done with cotton thread.
Like Charvet in Paris, another great haberdasher, Finollo is too secure to bother with a web site. Stop at via Roma 38 the next time you head for Portofino, or ask a friend to go there for you. One did for me.
Photos: Cobbler's Laboratory