Saturday, January 29, 2011
Men of average height can forget that those taller and smaller can have trouble finding quality clothing that fits them off the rack, and one of those less-thought-about fit areas is over the calf hose where a tall man's long lower leg can, for example, turn ordinary socks into too-short irritants that constantly fall down (this, and the problems faced by shorter men are the principal reason that mid-calf socks still sell with some regularity).
That said, men who do not fit into standard sizes can have socks made to measure, and the purpose of today's post is to ascertain whether there might be interest in perfectly fitting and beautifully knit socks when the minimum order is 24 of a color in good quality wool for $600. In other words, a fairly complete dress wardrobe consisting of two dozen navy and two dozen gray with contrasting clocks, or some similarly discreet pattern, would be $1,200. Cold water wash and line dry for years of wear.
Made to measure socks are based on the length of a man's foot measured from his heel to the tip of his toes, and the height he requires from the floor to the top of the elastic.
There is a lead time of 4-6 weeks including time in transit, and if there is reasonable interest I will automate the entire process and make made to measure socks available every day on the ASW store.
Please use the contact form to email expressions of interest should you have them.