Not everything modern is bad. Consider for example over the calf socks, which have pretty much removed the liklihood that a man will show bare calf when seated and frighten those around him. Or, rather, it has for most of us anyway.
Men of average height can forget that those taller and smaller can have trouble finding quality clothing that fits them off the rack, and one of those less-thought-about fit areas is over the calf hose where a tall man's long lower leg can, for example, turn ordinary socks into too-short irritants that constantly fall down (this, and the problems faced by shorter men are the principal reason that mid-calf socks still sell with some regularity).
That said, men who do not fit into standard sizes can have socks made to measure, and the purpose of today's post is to ascertain whether there might be interest in perfectly fitting and beautifully knit socks when the minimum order is 24 of a color in good quality wool for $600. In other words, a fairly complete dress wardrobe consisting of two dozen navy and two dozen gray with contrasting clocks, or some similarly discreet pattern, would be $1,200. Cold water wash and line dry for years of wear.
Made to measure socks are based on the length of a man's foot measured from his heel to the tip of his toes, and the height he requires from the floor to the top of the elastic.
There is a lead time of 4-6 weeks including time in transit, and if there is reasonable interest I will automate the entire process and make made to measure socks available every day on the ASW store.
Please use the contact form to email expressions of interest should you have them.
Saturday, January 29, 2011
Subscribe to:
Post Comments (Atom)






3 comments:
Comes out to $25 a pair, which would be an excellent value for those who need it. When you say "tip of the toes," I take it you mean the longest point. Good on you for putting this together, although I query whether buyers would have any ability to specify calf circumference as well in order to have socks that stay up, and whether details like whether socks would be flat or ribbed would work. Perhaps an ASW holiday special of a cashmere sock order would work well too -- how much would that run?
Will, an excellent idea. Would a cotton version be feasible too?
Cotton is as easy to do as wool of course. We will probably offer two designs in each material, and several colors within each design.
Thank you to all the men who replied by email.
Post a Comment