My New Year's Resolution

I resolve to be a better provider of clothing and accessories in 2011 and have made a couple of changes to support that resolution.

First, there is a modest increase in the store's minimum order, to $25. That is because I have reduced prices on my Saphir shoe care products. The effect is that you need to buy two items or more at a time - a wax and a cream, or a Reno and an Omni - but you will save some money. And all my prices still include ground shipping in the continental United States as well as California sales tax.

Second, I am going to be offering a lot more of the world's best socks beginning in February, including more designs, more colorways and more stock on hand. And to make them more affordable I am now offering discounts for quantity purchases - purchase six pair at a time and receive a 5% discount at checkout. Or, purchase twelve pairs at a time and receive a 10% discount at checkout. They don't have to be identical either - mix and match to your heart's content.

Finally, half a dozen new items have been added to the store's Going, Going Gone section with 30% reductions. First come, first served.

In closing, 2010 was the ASW store's first year and it exceeded all my expectations. I very much appreciate the encouragement and support I received and wish you a happy, healthy and prosperous 2011.