Wednesday, April 6, 2011

The Necktie as Branding


When San Francisco-based graphic designer Kevin Roberson went into business for himself, he knew he needed something to set himself apart. And, being a man who loves clothes (it is no coincidence that his portfolio includes work on the web site for The Armory, Hong Kong's newest men's store), it occurred to Kevin that wearing a necktie in a profession dominated by men in black turtlenecks and denim trousers might do the trick. It seems to have worked.


Kevin is found in tailored clothing four days a week, dividing his time about evenly between casual suits and odd jackets. In the photos he is wearing a tan silk and linen 3 roll 2 odd jacket tailored by Napoli Su Misura, light gray trousers and suede oxfords. With a necktie, of course.

7 comments:

Brummagem Joe said...

This guy dressses exactly like me. I've less hair of course but you can't have everything. He's an everyday professional (not in the fashion business) but a model of how odd coats and pants should be worn. Why aren't America's streets full of people like him. It's not hard.

Tim said...

From the look of the second photo, those are some of the better fitting trousers I've seen in a while. Not too baggy and not too long, with just a small break. The jacket also looks very good on him. Nice post.

Roger said...

I have a jacket in very similar cloth (but I zoomed the photo and the check is slightly different, mine has a pale blue overcheck). Mine is Linen, silk and wool and looks so similar.

A question about those brown suede shoes: They're not really popular or much worn in the Low Countries, but I see them regularly on U.S. blogs. Do they hark back to a particular American clothing tradition? '50s prep maybe?

Will said...

Roger, they were popularized in the US by the Prince of Wales in the 1930s. Before then they were known as brothel creepers and no respectable man would be seen in them.

Bespoke Lawyer said...

I agree with Joe's post. Great everyday look. Nice post.

AFJ said...

Awesom ensemble!

More people need to dress better like this.

Brgds

Stephen said...

Will,

I would appreciate a post on shirt collars. I notice in this photo and many others on your site, usually of Europeans, that sometimes the shirt has a softer/curved collar that's not as rigid as one worn with collar stays/ribs. Is there anything special about getting a shirt collar to lie flat without the ribs? Is this something that needs to be requested from a tailor?

Thank you!

 
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