Eschew Black

It was my oft quoted teacher Hardy Amies who wrote that a pair of red socks serves to add interest to an otherwise monotone ensemble, and in the photograph flame red peeks between conservative gray trousers and a newly polished pair of semi-brogues. The socks are new, part of a flood of the world's finest that continued pouring into the ASW store this past week. There were new argyles, Super-140s (including the red) and purple silk for evening. Indeed, so many arrived that we literally had to knock through the wall and set up racks in the space adjoining. And so it is with a full warehouse that I admonish you dear reader to eschew black. Socks, that is. During the day. Take any that you may own in excess of your evening requirements and give them to a good home, so that you may replace them with the brightest of reds, or other colors that may strike your fancy, and make the world a better place.

The aforementioned socks have been joined by other items that may be of interest, including new Cappelli swatches for patterned cashmere neckties, ivory colored barathea braces for evening, the Timbuktu eau de toilette that has been perpetually out of stock, and Simonnot Godard chambray shirtings in pink, peach and light blue. But, I say with tongue only partly in cheek, please make it your priority to replace those black socks.