Saturday, September 8, 2012

Autumn Will Be Worthwhile

Thank you to the several hundred subscribers who were kind enough to complete a survey of how they felt about the ASW story this past week (one of them won three of my Best Jacket Hangers).

Among other things, I learned that 85% of the respondents rate our service as excellent, and that they want us to carry unlined Neapolitan neckties once again (that has been a long road but we will have them as soon as the tiemaker's ASW labels arrive). The feedback will result in several new lines and improvements that will be rolled out in the coming months, beginning with a new telephone ordering system.

Speaking of new, autumn begins next week at the store, a little later than planned due to a few small logistical nightmares. But please stop by as there will be dozens of new neckties, scarves, socks, knitwear and interesting new items online as quickly as we can complete the photography. And if I do say so myself the stuff is little short of spectacular.

Autumn may be a few weeks late but I think you will find it worthwhile.

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